For more information or interviews contact:

For more information or interviews contact:

STEVEN HIRSCH OF VIVID ENTERTAINMENT DISCUSSES WHO REALLY PROFITS FROM CELEBRITY SEX TAPES

Subject Will be Featured on Upcoming E! News Weekend Story this Sat./Sun. Oct.4/5

LOS ANGELES - (October 2, 2008) - Steven Hirsch, co-chairman of Vivid Entertainment, the world's leading adult film studio and producer of celebrity sex tapes, is featured on an E! News Weekend story (Saturday, October 4th and Sunday, October 5th at 9AM and 7PM PT) about who really profits from the notorious footage.

"Vivid is the established leader in celebrity sex tapes," according to the Los Angeles Times. The company that is most famous for its beautiful Vivid Girls, contract actresses who star exclusively in the studio's award winning movies, also has a separate line of films called Vivid-Celeb.

The company has released sex tapes of celebrities ranging from "Pam & Tommy Lee: Hardcore & Uncensored" to "Kim Kardashian Superstar" in which she partnered with hip hop artist Ray J.

The E! News Weekend story also includes interviews with attorney Mike Cavaluzzi and commentary from Kim Kardashian, Playboy Playmate Nicole Narain (who starred in a video with actor Colin Farrell) and Kyle Richards (aunt of Paris Hilton.)

E! News is aired daily on E! Entertainment TV with more in depth coverage to stories on the weekend edition. The show is hosted by Ryan Seacrest and Giuliana Rancic and covers "the hottest entertainment stories, trends and celebrity interviews."

About Vivid:

Founded in 1984, Vivid Entertainment Group is the world's leading adult film company. Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing and other products. For more information contact rm@vivid.com.