VIVID ENTERTAINMENT ANNOUNCES NEW SUPERHERO IMPRINT

VIVID ENTERTAINMENT ANNOUNCES NEW SUPERHERO IMPRINT

Axel Braun to be Lead Director

LOS ANGELES -- (May 10, 2010) - Vivid Entertainment, the world's leading adult film company, has announced the formation of Vivid-Superhero, a new imprint that will have Axel Braun as its lead director.

"The parodies under this new imprint will pay tribute to the world's most popular comic heroes," said Steven Hirsch, Founder/Co-chairman of Vivid. "Axel already started pre-production on a parody of Superman, which will be followed by those of The Green Hornet, Spider-Man, Wonder Woman, Captain America, Thor, and The Incredible Hulk. We made the decision to create the imprint after working with Axel on "Batman XXX: A Porn Parody", an Axel Braun Productions movie to be distributed by Vivid. Axel truly did an amazing job with it, and we agreed that together we could mine the really rich treasure of superheroes and have a lot of fun doing it."

"I honestly couldn't be more excited," said Braun. "Working with Vivid is an incredible experience, and with this new imprint I'll have all the creative latitude to deliver quality productions that will appeal to the huge fan base that exists for these iconic figures."

Axel recently wrapped "Batman XXX: A Porn Parody", a take-off on the campy 60's TV show, scheduled for release on May 24, 2010, and he's already in pre-production on his next three parodies to be distributed by Vivid: Grease XXX, The Godfather XXX, and The Addams Family XXX.

The Green Hornet® is a registered trademark of The Green Hornet, Inc.; Spider-Man®, Captain America® and Fantastic Four® are registered trademarks of Marvel Characters, Inc.; Wonder Woman® and Batman® are registered trademarks of DC Comics General Partnership; Grease® and The Godfather® are registered trademarks of Paramount Pictures Corporation.