Vivid Named Studio of the Year- XCritic Consumer Reviews

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VIVID STUDIO INSIDER FOR MARCH 9 2012

 Vivid movies are now available to vivid.com subscribers for viewing on home television screens via the Roku set-top box. As part of their subscription fee, members will have access via Roku to Vivid’s complete library, which includes celebrity sex videos, SuperXXXHeroes parodies and big-budget features. The Vivid-Roku program is the newest "Vivid Everywhere" initiative that enables Vivid.com subscribers to view the studio's content with Google TV, mobile devices and other delivery methods. Says Vivid co-founder/chairman Steven Hirsch: "The Roku system gives our members who currently have mobile and desktop access the ability to watch our movies in HD right on their TVs at no extra cost. It's another innovation demonstrating the kind of technology leadership our fans have come to expect from Vivid."   Roku is the original streaming player, permitting users to enjoy movies and TV shows, live sports, music, games and other content, on-demand. Roku connects directly to TV sets and wireless (Wi-Fi) networks. Using a remote, the viewer selects programming and it begins instantly.

ADULT MOVIE FANS STILL PAY TO WATCH THEIR SEX --  A new online “Sex Tracker” survey conducted by leading adult online magazine XCritic.com and Vivid Entertainment indicates that a majority of respondents (over 50%) still pay to watch their porn. Results indicate 33% of respondents watch it via DVDs they purchase, while 31.7% watch it on "tube" sites with the remainder of respondents indicating that they pay to watch their adult entertainment either on-demand or via subscription and membership sites. Over 400+ visitors responded to the "Sex Tracker" survey, which also showed significant trends in adult entertainment consumption, with the majority of respondents who watch porn (51.7%) doing so alone and while masturbating. A quarter of the respondents (24.3%) watch porn movies alone simply for entertainment, while 23.5% watch it with a significant other. Other popular trends from the "Sex Tracker" survey indicate porn viewers like features with strong storylines (20.5%), sex only (19.5%), or gonzo-extreme sex (12.9%), with the newer genre of parodies making a significant showing at 9.4%. Pornos involving three participants have been a perennial favorite and the survey finds that the combination of two women and one man is by far the most popular configuration (62%) followed by two men and a woman (25.7%). The survey was conducted last month among visitors to XCritic.com, a popular online magazine that features reviews of adult movies and news of the adult entertainment business. Most of the respondents were male, but 3.9% were women and 86.4% were between 18 and 50 years of age. Says XCritic Editor Christopher Thorne: "The results are a fascinating snapshot of the preferences of visitors to our site.  There's a lot of speculation about what consumers want and don't want and how they consume their entertainment, it's great to see real hard data to show what's really going on out there. "With all the talk of piracy and tube sites, the majority of consumers out there still wants to get adult entertainment legally and is more than willing to pay for it."

TMZ BREAKS HULK HOGAN SEX TAPE STORY -- With the headline “Hulk Hogan Sex Tape Being Shopped” TMZ.com broke another big story on Wednesday that mentioned Vivid.  The popular gossip site reported, “A sex tape featuring legendary wrestler Hulk Hogan has surfaced -- and TMZ has learned, it's currently being shopped to a major porn studio. We've seen a portion of the grainy footage -- featuring Hulk getting undressed and a naked, unidentified brunette lying on a bed. The woman is NOT his ex-wife Linda or his current wife Jennifer McDaniel… It’s unclear when the tape was shot -- but Vivid honcho Steve Hirsch tells TMZ, he was approached with the tape very recently by a third party. So far, no word on whether Hirsch or anyone else has made an offer to buy the tape. Hulk did not have an immediate comment.”

 On Thursday, TMZ updated its report, noting that Vivid had indeed made an offer to the wrestler. “The kingpin of porn has reached out to Hulk Hogan in an effort to entice him to change his mind about the sex tape that has surfaced featuring the famous wrestler. Steven Hirsch from Vivid Entertainment has sent Hulk a letter, which touts his company's stable of stars who include Kim Kardashian, Kendra Wilkinson, Tommy Lee and Jimi Hendrix…Hirsch tells Hulk in the letter he admires what Hulk has accomplished and then says he saw a ‘teaser’ of the tape and believes there would be a ‘huge demand.’ … Huge or not ... Hulk and his lawyer could not have been clearer on TMZ Live yesterday ... they don't want that tape to see the light of day.”